Mondelēz Thailand has achieved remarkable growth by focusing on consumer-led innovation. The company has demonstrated market leadership through creative campaigns and product innovation, resonating strongly with Thai consumers. Despite economic challenges, Mondelēz Thailand has marked another exceptional year, driven by innovative marketing strategies and premium products.
One of the standout campaigns was the viral Oreo Pokémon collaboration, which generated exceptional engagement across digital and traditional platforms. This campaign, along with the introduction of new Halls XS flavors like Cola Chill and Lemon Soda, and Dentyne Splash Lychee enriched with collagen and vitamin C, showcased the company’s innovative capabilities. The global partnership between Oreo and Coca-Cola further catalyzed robust growth across all product categories.
Mondelēz Thailand’s success stems from combining innovative strategies with deep consumer behavior insights. Led by a new generation of dynamic leaders, the company has created emotional connections with consumers, turning campaigns into market phenomena. The Oreo Pokémon campaign, for instance, delivered significant growth in cookie sales and secured Oreo’s position as the market share leader in the cookie segment.
The company’s achievements reflect a culture of listening and inclusivity, encouraging authenticity and fresh perspectives from team members. Mondelēz Thailand is committed to connecting its brands to the lifestyle and needs of modern consumers. The innovative contributions of the team have enabled the creation of unforgettable consumer experiences, driving growth and engagement.
Mondelēz Thailand also prioritizes creating an environment that nurtures professional development. The company values diversity and collaboration, ensuring all employees feel valued and respected. Continuous training, open communication, and an inclusive environment empower employees to develop and succeed.
In conclusion, Mondelēz Thailand’s growth through consumer-led innovation highlights the power of creative ideas and deep consumer insights. By fostering a culture of inclusivity and professional development, the company continues to deliver exceptional consumer experiences and achieve remarkable growth.
