Super Bowl LIX is set to be one of the most exciting events of the year, not just for football fans but also for marketers and advertisers. The Super Bowl has long been known for its high-profile commercials, and this year is no exception. With the game scheduled to take place at Caesars Superdome in New Orleans, anticipation is building for the creative and innovative ads that will be showcased.
Fox has already sold out all its Super Bowl advertising inventory, with 30-second spots going for about $7 million each. Brands are eager to make a splash, and many have already started unveiling their plans for the big game. For instance, Skechers will make its 12th appearance, continuing its tradition of memorable Super Bowl ads.
Reese’s is returning to the Super Bowl after a successful ad in 2024. The Hershey Company brand’s ad received top marks from various industry analysts, and this year, they plan to go even bigger and bolder. Similarly, Ritz will air its first-ever Super Bowl ad, marking a significant milestone for the brand.
The Super Bowl LIX halftime show, headlined by Kendrick Lamar and sponsored by Apple Music, adds to the excitement. This will be Apple Music’s third consecutive year sponsoring the halftime show, following a decade-long run by Pepsi.
As the big game approaches, Marketing Dive will continue to update its tracker with all the brand announcements and ad previews. This comprehensive coverage ensures that fans and industry professionals alike can stay informed about the latest developments in Super Bowl advertising.
In conclusion, Super Bowl LIX promises to deliver not only thrilling football action but also a showcase of the year’s most creative and impactful advertisements. With brands pulling out all the stops to capture viewers’ attention, this year’s Super Bowl ads are sure to be memorable.
